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Creators 16 Sept 2026 · 5 min read
How to price your first membership
A practical way to choose tiers and prices without overthinking it.
Pricing a membership feels personal, so most creators go too low. A simple framework helps.
Start with one clear tier
Begin with a single price that feels like 'a coffee a month' for your audience — often £3 to £5. You can add a higher tier later for fans who want more.
Describe outcomes, not features
- 'Early access to every demo' beats 'Exclusive content'.
- 'A monthly live Q&A' beats 'Community access'.
- Name the thing a fan will actually look forward to.
Add a ladder when you're ready
A second tier at roughly 2–3x your first works well if it adds something meaningfully personal — stems, project files, a monthly session, feedback on their work. A third, premium tier is optional and can wait.
Use pay-per-view for standout pieces
A full lesson, a printable pack or a finished piece can be sold one-off. It's a low-commitment way for someone to say yes to you before they join.
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